Product Marketing Lead, Data Ventures - Walmart (Senior Manager II, Brand Management, eComm)
Position SummaryWhat you'll do About Walmart Data Ventures:
We are leveraging the power of big data and analytics to revolutionize Retail and drive value for the company, its suppliers, and our customers.
From the constellation of daily transactions and market trends, Data Ventures has been instrumental in optimizing our Enterprise's operations and delivering a better shopping experience for our customers.
Our data-driven approach helps suppliers gain deeper insights into shopper preferences, enabling them to create better-targeted strategies and marketing initiatives.
Elevate your career by joining Walmart Data Ventures, where innovative product marketing meets unparalleled data-driven insights.
This opportunity will allow you to unlock groundbreaking marketing strategies, drive growth, and shape the future of an industry leader in the continually expanding world of retail and e-commerce.
As a Product Marketing Lead within the Data Ventures, you will be the leading subject matter expert (SME) for the growing portfolio of digital/tech products and solutions, transforming our capabilities into key product value and benefits.
You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market (GTM) strategies, and enable revenue-generating teams, while partnering with various internal and external stakeholders throughout Walmart.
In this role you will play a pivotal role in driving market success and adoption of our products.
This position reports to the Director of Product Marketing,What You'll do:
- Improve and accelerate our marketing and products by effectively identifying and communicating unique selling points (USPs) through a diverse range of inputs- Develop product positioning and messaging that articulates WDV value proposition in various marketing and sales assets, including case studies, pitch decks, and other customer collateral- Scripts product demos to continually capture the key value proposition- Identify market opportunities; build data-driven product marketing strategies and develop business cases working closely with product teams and sales- Devising and executing digital marketing tactics (email, web) to track success for our team with measurable outcomes- Manage planning and execution of various new product program launches at various life cycles, including alphas, betas, and general availability stages- Maintains a close audit on marketing materials to ensure up-to-date descriptions- Contributes to monthly release notes, Data Ventures demo days, and other Data Ventures internal marketing commsWhat You'll bring:
- Strong communication skills:
An exceptional active listener, interviewer, and interlocutor, coupled with the ability to simplify complex statements, ensuring clear and concise messaging across the organization.
- Extensive product marketing background:
A track record of success in product marketing, specifically within tech and B2B industries, complemented by experience in launching multiple products.
- Experience successfully navigating start-up environments or standing up new organizationsHow Your Time Will be Spent:
30-40% - Involved with Product Management teams to build deep product expertise and product fit within portfolio 15-20% - Involved w/ Product Marketing team to represent product(s) (positioning/value prop, strategy, communication) 10% - Manages and mentors dedicated Product Marketing copywriter on Product Marketing team 10% - Performs competitive intelligence and stays up to date on market trends 10% - Attends sales calls and customer calls (QBRs, demos, AM meetings) to collect perspectives 10% - Works directly with Director of Product Mktg to inform holistic marketing strategy Location & Travel:
Hoboken, NJ, or Chicago, IL, or Bentonville, AR office, with a hybrid 2-3 days/week in-office expectation.
May travel as frequently as once per month.
Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Communications, Marketing, Business, or related field and 4 years' experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years' experience in brand development and management, developing creative briefs, marketing, or related area.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Leading cross-functional teams, Managing Vendor Contracts and Relationships, Master's degree in Business Administration or related field, Working on multi-national teams, Working with advanced functionality of Excel Primary Location 125 S CLARK STREET, CHICAGO, IL 60603-0000, United States of America Recommended Skills Active Listening Auditing Big Data Branding Business Administration Contract Management Estimated Salary: $20 to $28 per hour based on qualifications.
We are leveraging the power of big data and analytics to revolutionize Retail and drive value for the company, its suppliers, and our customers.
From the constellation of daily transactions and market trends, Data Ventures has been instrumental in optimizing our Enterprise's operations and delivering a better shopping experience for our customers.
Our data-driven approach helps suppliers gain deeper insights into shopper preferences, enabling them to create better-targeted strategies and marketing initiatives.
Elevate your career by joining Walmart Data Ventures, where innovative product marketing meets unparalleled data-driven insights.
This opportunity will allow you to unlock groundbreaking marketing strategies, drive growth, and shape the future of an industry leader in the continually expanding world of retail and e-commerce.
As a Product Marketing Lead within the Data Ventures, you will be the leading subject matter expert (SME) for the growing portfolio of digital/tech products and solutions, transforming our capabilities into key product value and benefits.
You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market (GTM) strategies, and enable revenue-generating teams, while partnering with various internal and external stakeholders throughout Walmart.
In this role you will play a pivotal role in driving market success and adoption of our products.
This position reports to the Director of Product Marketing,What You'll do:
- Improve and accelerate our marketing and products by effectively identifying and communicating unique selling points (USPs) through a diverse range of inputs- Develop product positioning and messaging that articulates WDV value proposition in various marketing and sales assets, including case studies, pitch decks, and other customer collateral- Scripts product demos to continually capture the key value proposition- Identify market opportunities; build data-driven product marketing strategies and develop business cases working closely with product teams and sales- Devising and executing digital marketing tactics (email, web) to track success for our team with measurable outcomes- Manage planning and execution of various new product program launches at various life cycles, including alphas, betas, and general availability stages- Maintains a close audit on marketing materials to ensure up-to-date descriptions- Contributes to monthly release notes, Data Ventures demo days, and other Data Ventures internal marketing commsWhat You'll bring:
- Strong communication skills:
An exceptional active listener, interviewer, and interlocutor, coupled with the ability to simplify complex statements, ensuring clear and concise messaging across the organization.
- Extensive product marketing background:
A track record of success in product marketing, specifically within tech and B2B industries, complemented by experience in launching multiple products.
- Experience successfully navigating start-up environments or standing up new organizationsHow Your Time Will be Spent:
30-40% - Involved with Product Management teams to build deep product expertise and product fit within portfolio 15-20% - Involved w/ Product Marketing team to represent product(s) (positioning/value prop, strategy, communication) 10% - Manages and mentors dedicated Product Marketing copywriter on Product Marketing team 10% - Performs competitive intelligence and stays up to date on market trends 10% - Attends sales calls and customer calls (QBRs, demos, AM meetings) to collect perspectives 10% - Works directly with Director of Product Mktg to inform holistic marketing strategy Location & Travel:
Hoboken, NJ, or Chicago, IL, or Bentonville, AR office, with a hybrid 2-3 days/week in-office expectation.
May travel as frequently as once per month.
Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Communications, Marketing, Business, or related field and 4 years' experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years' experience in brand development and management, developing creative briefs, marketing, or related area.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Leading cross-functional teams, Managing Vendor Contracts and Relationships, Master's degree in Business Administration or related field, Working on multi-national teams, Working with advanced functionality of Excel Primary Location 125 S CLARK STREET, CHICAGO, IL 60603-0000, United States of America Recommended Skills Active Listening Auditing Big Data Branding Business Administration Contract Management Estimated Salary: $20 to $28 per hour based on qualifications.
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